Monday March 3 2014

New Research Reveals Brand Benefits Retain Employees

New Research Reveals Brand Benefits Retain Employees

A recent survey has revealed that online businesses with a weak employer brand and minimal staff benefits find it difficult to recruit and retain staff, in comparison to companies offering employees a sociable working environment coupled with a strong work ethic.
A strong employer brand came out on top of a list of attributes digital professionals looked for when searching for a new job. This included benefits such as a strong internal culture, a sociable environment and regular company and social events.
The research, carried out by award winning specialist recruitment agency, The Candidate, revealed that 67 per cent of digital professionals questioned said that a relaxed and fun working environment was more important than having a marginally higher annual salary.
Most candidates questioned (61 per cent) felt that working in a specialist digital consultancy was a more beneficial place to develop and interact with like-minded peers. Whereas an in-house digital position, although usually offering slightly higher salaries, would not have the same learning potential and relaxed atmosphere as agency working life.
The report added that a strong employer brand led to a higher retention of employees and improved staff morale. Examples of agencies with strong employer brands included theEword and MediaCom. They were accredited for striking a balance between a strong work ethic and a sociable working environment.
Managing partner at The Candidate, Colin Telford, commented, ‘The research has highlighted the importance of employers providing their employees with brand benefits as well as competitive salaries. Businesses are struggling to recruit for the very best in digital marketing talent, and many of those talented professionals are used to working in a more relaxed and sociable working environment.
‘It’s great to see some businesses providing an environment – that is both hard working and sociable. There is no reason why a business can’t be capable of both. It’s interesting to see that employees are not just interested in decent wages, they also want to enjoy working life too.’
For more information regarding the report visit www.thecandidate.co.uk.


DISCLAIMER: The statements, opinions, views and advice expressed in this article are those of the author/organisation and not of ENTIRELY. This article should represent information correct at the time of publication however whilst every care has been taken to present up-to-date and accurate information, we cannot guarantee that inaccuracies will not occur. ENTIRELY will not be held responsible for any claim, loss, damage or inconvenience caused as a result of any information within this article or any information accessed through this site. The content of any organisations websites which you link to from ENTIRELY are entirely out of the control of ENTIRELY, and you proceed at your own risk. These links are provided purely for your convenience and do not imply any endorsement of or association with any products, services, content, information or materials offered by or accessible to you at the organisations site.


Discover the latest Industry News & Opinions on Entirely

We transform your bright ideas into brilliant digital products.